Insights is where you see the conversion results of your experience blocks. You can either pop in for a quick overview of progress. Or stick around and drill down for more detail.
Insights is waiting for you under the Dashboard (click Dashboard if Insights isn’t showing):
This shows a summary of your current Experience blocks. You have set those up first, haven’t you? Until that’s done there won’t be much to see here.
When you arrive in Insights you can see a quick performance summary:
By default this shows:
Number of views
Date last modified
First 20 blocks
Past 7 days of data (click to view 30 or 90 days’ worth)
To change the default view, click Screen Options:
Of course, the summary only gives you, well… a summary of performance. To dive deeper, click on a block. You’ll see something like this:
These three blocks show:
- Block views How many times the block has been viewed by unique visitors
- Conversion rate Calculated by number of conversions divided by total unique views
- Personalisation coverage Percentage of visitors who see the personalised blocks
Scroll down and you’ll see a performance breakdown of each block variant.
The example below shows the performance of a block with variants for:
- French audiences
- Japanese audiences
- Fallback (for audiences that aren’t French or Japanese)
This gives you answers to questions like:
- How many visitors viewed each variant?
- How many unique views did we get?
- How does the conversion rate for a variant compare to the fallback?
- What percentage are coming from our specified audiences?