Privacy & consent

Website owners usually have national or international privacy laws to follow. This can mean explaining to users what you do with any data collected, and showing how you comply with GDPR, CCPA, and relevant directives and regulations. Alongside giving users the option to give or refuse consent. For all this, you need online privacy policies and consent functions. 

Without these, there’s a risk of fines and/or legal action, plus potential loss of consumer trust. Particularly if you’re collecting Personally Identifiable Information (PII) during interactions and transactions. 

WordPress also needs to know which website page is your privacy policy. That’s because privacy policies are automatically made available in specific places. These depend on your theme, but may include a hyperlink to the privacy policy on login or checkout pages.

How to add a privacy policy

In your dashboard hover over Settings and click Privacy:

Do you already have a privacy policy page? Click the dropdown next to Select a Privacy Policy and select the page:

Not yet created a privacy policy? Altis will help you create one.

How to create a privacy policy

Click the Create Privacy Policy Page button. 

This opens a template with multiple blocks. These are dynamic, so any plugins or custom code may mean additional sections appear as suggestions. Read these to see whether they should be added to your privacy policy.  

The headings include topics that a privacy policy often covers. The paragraphs include some ideas for what to include. Of course, site administrators can rearrange, edit and delete these.

Make your changes and click Publish when you’re done. The Privacy Policy is now stored among your pages.

Anyone who’s ever been online has stumbled across a cookie consent banner. Where you can accept, limit, or reject cookies and other trackers. Under the General Data Protection Regulation (GDPR), which protects EU citizens and residents, website owners risk large fines if they don’t display one.

We don’t want that to happen to you. That’s why we added some cookie-related features to help you. These include features for banners, consent and storage.

Click the dropdown to choose whether to display a cookie consent banner:

Choose how long to store cookies

By default cookies are stored for 30 days. Changing this can impact your analytics and audiences. Here’s why.

Visitors who return to your website within 30 days show as repeat visitors. If they return after 30+ days, they count as a new visitor. This could be an issue if cookies expire on Day 30 and:

  • Your website greets returning visitors differently. A visitor returning on Day 31+ won’t get a “Welcome back” message. Instead they’ll get your “Welcome to our website” message for new visitors.
  • You’re running A/B tests comparing first-time and returning visitor behavior Visitors returning after 30+ days will be counted as new visitors 
  • You’re tracking impact of PPC ads Imagine a visitor clicks your ad and visits your website. They go away and compare you to other websites. On Day 31 they return to convert. By then, they’re a new user and you won’t know they came back because of the ad. 

If you do want to change the number of days, click the white box and add the number:

You have two options for what to show on the banner:

  • Allow/Deny all cookies The simplest option. Visitors click once to make their choice.
  • All cookie categories Visitors can choose which types of cookies to allow or deny.

You can edit the text directly. The toolbar has a few CMS editing features you’ll probably recognise:

You can either choose an existing cookie policy page to link to. One you’ve already created in your Pages. Or you can click Create Cookie Policy Page:

This opens up a template. Just like the Privacy Policy template, you’ll see editable headlines and paragraph blocks which vary depending on your plugins and any customisation. These are just to guide you and give you ideas for what to include: