Privacy & consent
Website owners usually have national or international privacy laws to follow. This can mean explaining to users what you do with any data collected, and showing how you comply with GDPR, CCPA, and relevant directives and regulations. Alongside giving users the option to give or refuse consent. For all this, you need online privacy policies and consent functions.
Without these, there’s a risk of fines and/or legal action, plus potential loss of consumer trust. Particularly if you’re collecting Personally Identifiable Information (PII) during interactions and transactions.
In your dashboard hover over Settings and click Privacy:
How to ask for cookie consent
Anyone who’s ever been online has stumbled across a cookie consent banner. Where you can accept, limit, or reject cookies and other trackers. Under the General Data Protection Regulation (GDPR), which protects EU citizens and residents, website owners risk large fines if they don’t display one.
We don’t want that to happen to you. That’s why we added some cookie-related features to help you. These include features for banners, consent and storage.
How to configure a cookie banner
Click the dropdown to choose whether to display a cookie consent banner:
Choose how long to store cookies
By default cookies are stored for 30 days. Changing this can impact your analytics and audiences. Here’s why.
Visitors who return to your website within 30 days show as repeat visitors. If they return after 30+ days, they count as a new visitor. This could be an issue if cookies expire on Day 30 and:
- Your website greets returning visitors differently. A visitor returning on Day 31+ won’t get a “Welcome back” message. Instead they’ll get your “Welcome to our website” message for new visitors.
- You’re running A/B tests comparing first-time and returning visitor behavior Visitors returning after 30+ days will be counted as new visitors
- You’re tracking impact of PPC ads Imagine a visitor clicks your ad and visits your website. They go away and compare you to other websites. On Day 31 they return to convert. By then, they’re a new user and you won’t know they came back because of the ad.
If you do want to change the number of days, click the white box and add the number:
How to edit cookie banner options
You have two options for what to show on the banner:
- Allow/Deny all cookies The simplest option. Visitors click once to make their choice.
- All cookie categories Visitors can choose which types of cookies to allow or deny.
How to edit the cookie banner message
You can edit the text directly. The toolbar has a few CMS editing features you’ll probably recognise: